As a small business you might come across a situation where you would consider online advertising to promote your business. Text based online advertising options are very popular among small businesses, but there is more to online advertising than just text. You can use images, animations, even movies in your online ads.
However, animations and movies would cost you a lot more than text or image based ads. Since small businesses often want to utilize their resources to the best of their potential, it makes sense that they go for the text based ads. It is easy to create a text based ads, you can create one for yourself without any outsider's help, it is cheaper and people say it works.
Well I am one of the people and I say that image based ads work even better than texts. They cost a little more but if you got your banner design right its worth the money.
Research has proved that people can remember images more easily than the text. So even if they don't click on the ads you will get brand awareness benefit anyway. Secondly who says that you can't put text on image? You can do that and in fact this would make the text more easy to view and remember. The one thing that most people dislike about text based ads is that since they contextually targeted and blended in the actual textual content of the website, this makes them less memorable and sometimes people don't even notice them.
A banner design increases the chances that your advertisement gets noticed and you get all the benefits for it. Considering the benefits of a banner design with text based ads and then comparing the prices any smart business owner would agree that a banner design is the better solution.
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