What Businesses Need a Logo Design?

Gone are the days when marketing was just the game of the big shots who were in it to make big bucks using there resources generously and abundantly. At that time it was not possible for small businesses to even think about competing at such levels. A simple logo design would have cost them an arm and a leg to speak the least. But this all changed with the arrival of desktop publishing on personal computers.

Today small businesses can afford to hire designers to make them pretty graphics to be used in the marketing. Printing costs decreased and it became easier to print out flyers and mass mail them to potential customers. Cheap advertising spots became available and services such as yellow pages and other listing agencies made it really easy for small businesses to market themselves.

Today all small businesses can hire a designer to get themselves a unique custom logo design. So all small businesses should get a logo design for the obvious reasons. First of all a logo design helps you develop a brand identity for your business, secondly it makes your business look more professional and serious. A logo design also helps you build credibility among your potential clients and peers. Since it is very affordable now days so this makes it almost essential for all small businesses to own a logo design of their own.

Banner Design's impact on Advertising

As a small business you might come across a situation where you would consider online advertising to promote your business. Text based online advertising options are very popular among small businesses, but there is more to online advertising than just text. You can use images, animations, even movies in your online ads.

However, animations and movies would cost you a lot more than text or image based ads. Since small businesses often want to utilize their resources to the best of their potential, it makes sense that they go for the text based ads. It is easy to create a text based ads, you can create one for yourself without any outsider's help, it is cheaper and people say it works.

Well I am one of the people and I say that image based ads work even better than texts. They cost a little more but if you got your banner design right its worth the money.

Research has proved that people can remember images more easily than the text. So even if they don't click on the ads you will get brand awareness benefit anyway. Secondly who says that you can't put text on image? You can do that and in fact this would make the text more easy to view and remember. The one thing that most people dislike about text based ads is that since they contextually targeted and blended in the actual textual content of the website, this makes them less memorable and sometimes people don't even notice them.

A banner design increases the chances that your advertisement gets noticed and you get all the benefits for it. Considering the benefits of a banner design with text based ads and then comparing the prices any smart business owner would agree that a banner design is the better solution.

Increase Returning Visitors with Web Design

A successful website is the one where people don't just visit and forget about it. The success of a website is also measured with the number of returning visitors. In this post we will talk about how you can make sure that people who visit your website can come back to visit it again.

First of all the most important element for the success of any website is the quality content. Offering something informative, useful and valuable makes your web content appealing for the visitors. So the first rule that any one maintaining a website should have at their top list is to produce high quality content.

But the high quality content alone is no guarantee that people will visit your website again. Unless you provide them with tools added right inside your website design so that they can bookmark your website, or save it somewhere to use it later on.

This is where the tools for social bookmarking come in handy. Adding widgets to your web content that allow visitors to share, bookmark and save your content is a good practise. In fact this practice had been so popular that you hardly see any popular website without these tools now days.

You also need to understand the difference between social bookmarking tools and social website tools. Adding tools that allow visitors to share your content on their social networks increases the chances that they will visit you back but also increases the chances that their contacts will also visit your website. Since people share content they find interesting with friends who most probably have similar interests this could lead into a snowball effect to your website's traffic and visibility.

Brand Popularity - How Logo Design Helps

Every small business dreams of making their products or services popular all over. They strive hard to provide quality products or services and do whatever they can to make their mark. Though quality speaks for itself but in today's economy competition is tough. Without proper efficient marketing it is not possible for businesses to survive and what to say about making a brand popular.

A logo design can help you make your brand name popular. A logo design acts as the visual identity for your business. A unique logo design with an interesting design and a good idea behind the actual design is far more effective than any other form of marketing. As they say that an image is worth a thousand words so a logo design provides you a canvas of thousand words and not to mention that it is much easier to remember an image than a text message.

A logo design also gives a professional look to your business, your brand name and the products and services you are offering. It can help you establish your business as the highly professional and a business with good work ethics. A logo design helps with building customer loyalty and trustworthiness of the business over a period of time.

Logo Design on Social Media Websites

In the world of marketing, creating brand awareness and establishing a strong brand identity is essential for the success of any marketing plan. When we talk about creating a brand identity, we must not forget the important role that a custom logo design plays in establishing this identity.

A logo design is the visual identity for any kind of organization whether it be a business or a nonprofit organization. Creating awareness for your products or services is the main purpose of the task commonly called brand development. A logo design helps organizations achieve this goal.

So when you are taking your online marketing campaigns to social media websites it is essential that you take your brand identity with you there. Many social networking websites allow businesses to create special profiles or pages where they can share their promotional material. Your company's logo design can be prominently displayed as the profile picture on all your social networking profiles.

The benefits of using your logo on the social media websites are almost the same as they are in your other marketing plans. Your business logo helps your existing contacts to establish a trust level with your business and brand. It is easier for people to remember and notice pictures than text, so your logo design makes sure that your voice does not get lost in the overwhelming flow information on social web.

Windy City Heaven for Small Businesses

Chicago being one of the largest cities in the united states is a desireable market for many small business but due to the real estate prices and higher rents it is not possible for many small businesses to survive in this tough market. However, point that many small business should note is that Chicago is also the nations one of the most well connected cities. There are countless hot spots for free internet across the city and the almost every one is carrying an internet ready mobile device in their pockets.

This makes Chicago a market that is ready to consume online marketing. Small businesses in general has proven to get more benefit out of online marketing and social media techniques. So this is the place where if it is done correctly they can reap lots of rewards.

However brand recognition is an important issue there. The designers in the State of Illinois are particularly very expansive and it may not be possible for a small business to spend that much on a website and a logo design. Fortunately there are many logo design companies online that can serve the purpose and create you a localized version of your brand identity.

Chicago is the third most populous city in the United States of America. It is the largest city in the State of Illinois.Chicago is the largest city in Illinois, USA. It is the third largest city in the United States, although it used to be the second largest. Chicago is next to one of the five Great Lakes, Lake Michigan. In the 2000 census, almost 2,900,000 people lived there, with six million more people living nearby. Chicago is also about 90 miles south of Milwaukee, Wisconsin. Chicago is sometimes called the "Windy City". Richard M. Daley is currently the mayor. His father was also mayor of Chicago for many years.

Logos of Chicago

This is the official chicago bulls logo design. I was unable to find out who came up with the idea that is so simple and yet so impressive. It has the head of a red bull with furious eyes and a serious expression on the face of the bull. The type is in black white with a little padding then a black margin around the type making the type even more impressive. 

However I can not understand why this bull has eyebrows? Also the bulls horns are red which makes no sense but adds a little fighting spirit to the image. 

I just found out that Staley the bear is not the official logo of Chicago Bears. Instead he is the official mascot. Such a shame, I think Staley would have helped Bears come up with some decent logo. Their current logo is a honey colored C. 

I really think that the sports teams of Chicago should hire some professional logo design company to do their logos instead of handing photoshop to their coaches or aspiring college jocks.